Evidence
Results in the Field
Independent research and documented outcomes showing the impact of proactive recruiting in law enforcement.
Independent Research
The Research Backs It Up
Proactive recruiting methods have been studied by researchers at Harvard Kennedy School and validated across multiple law enforcement agencies.
Increase in Application Completion
When LAPD used personalized text nudges to re-engage candidates who had started but not completed applications, completion rates increased by 15%. This simple, low-cost intervention demonstrates the power of sustained, personalized follow-up.
Source: Harvard Kennedy School / Wiseman et al.
Increase in Applicants
Tacoma Police saw a fourfold increase in applicants after implementing personalized outreach and sustained follow-up. These are core disciplines of proactive recruiting: reach people before they apply, then keep them engaged throughout the process.
Source: Harvard Kennedy School / Wiseman et al.
The Challenge
Why Proactive Recruiting Matters Now
The numbers tell a clear story. Law enforcement recruiting shortages are widespread, and the cost of inaction continues to grow.
Source: IACP 2024
Source: PERF 2025
Source: IACP 2024
Source: Benchmark Analytics